As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.
Life’s small frustrations are often so commonplace that they barely scratch your awareness. Psychologists call this cognitive tendency “habituation.”
Designer Tony Fadell encourages you to fight this inclination because it’s only when you view the world through fresh eyes that you see its flaws and spot opportunities for making it better
In this video you will::
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